LIQUORICE

Liquorice is a Cairo-based vinyl record bar created for those who appreciate music as more than just something to listen to. It is a space where sound, atmosphere, and sensory experiences come together, celebrating the culture and ritual of listening to records.

The identity is built around the playful duality of the name, drawing inspiration from the visual and tactile qualities of vinyl and the term “licorice pizza,” a nostalgic reference to the shape and appearance of records. This idea of layered richness extends beyond sound, capturing the interplay of flavor, texture, and experience that defines the space. The visual direction embraces a retro spirit through vibrant colors and expressive typography, creating a distinctive identity that feels both nostalgic and full of life.

From the logo to the overall visual language, the identity reflects the character of vinyl culture: immersive, tactile, and deeply personal. Every element contributes to an atmosphere that invites people to slow down, connect through music, and experience the sound as much as the space around it.