ALOUFI

Aloufi is a fresh, packaged olive brand rooted in Egypt’s White Desert, bringing together the natural richness of the landscape and the enduring agricultural heritage of the olive.

The identity draws inspiration from the surreal beauty of the White Desert, where sculptural formations, expansive sands, and earthy tones create a landscape shaped by time. This natural influence is paired with a nod to ancient Egypt, where olives and olive cultivation formed part of a wider agricultural and cultural legacy. Together, these references create a direction that feels grounded in the land while celebrating the timeless relationship between nature, culture, and food.

From the packaging to the visual details, the identity translates these influences into a distinctive expression of freshness and origin. Natural colors, landscape-inspired elements, and references to Egypt’s heritage come together to give Aloufi a character that feels authentic, contemporary, and deeply connected to the place it comes from.